I make complex enterprise products feel simple.
Available for hire · Hamburg, Germany
Senior Product Designer with 7 years across B2B enterprise and B2C consumer products.
I make complex enterprise products feel simple.
I make complex enterprise products feel simple.
Available for hire · Hamburg, Germany
Senior Product Designer with 7 years across B2B enterprise and B2C consumer products.
Selected Work
Building an inclusive e-commerce experience from scratch
Full product design. Market research to launch. One industry innovation award.
B2C
Rainbow wool
E-Commerce
2025
Turning 65% of browsers into buyers with BMW's Vehicle Configurator
Identified where and why users dropped off during configuration. Restructured the login flow and shipped two new features that removed the biggest friction point in the purchase journey.
B2C
BMW Group
automotive
2025
Getting 50 managers off excel and using internal tools
Sole designer embedded in an engineering team. Ran user interviews, redesigned the tool from the ground up, and shipped 80% of the redesign despite scope pushback.
b2b
BMW Group
automotive
2024
Selected Work
Getting 50 regional managers off Excel and back into the tool built for them.
BMW built an internal data management tool for its regional manager network. Nobody was using it.
B2B
BMW Group
automotive
2024
Building an inclusive e-commerce experience from scratch
Full product design. Market research to launch. One industry innovation award.
B2C
Rainbow wool
E-Commerce
2025
Turning 65% of browsers into buyers with BMW's Vehicle Configurator
Identified where and why users dropped off during configuration. Restructured the login flow and shipped two new features that removed the biggest friction point in the purchase journey.
B2C
BMW Group
automotive
2025